Executive Summary

In today’s ever changing environment, it’s important for any successful business to develop a competitive advantage in the marketplace and mitigate the risks that come along with day-to-day business operations; the self-storage industry is no different. Customers are looking for added benefits when choosing a storage facility, and with the amount of competition in the market place, customer retention is becoming increasingly difficult. In order to compete, companies must develop competitive advantages to differentiate itself above its competitors. One such advantage is the implementation of an Storage Damage Waiver (SDW) and contents coverage program.


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